Elvis Presley’s “Just Pretend”. This 1970 track, nestled within the album That’s the Way It Is, offers a glimpse into a fascinating period of Presley’s career. By the late 60s, the King of Rock and Roll had already conquered the world with his electrifying blend of rockabilly, blues, and gospel. However, the musical landscape was shifting, and Elvis, ever the astute performer, was navigating a new era.
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“Just Pretend” showcases a more mature Elvis. The frenetic energy of his early hits has softened, replaced by a soulful croon that lingers with a touch of melancholy. The ballad format allows Presley to delve deeper into emotional territory, his voice conveying a yearning that resonates with listeners.
The song’s origin story itself is intriguing. Composed by the songwriting duo of Guy Fletcher and Doug Flett, “Just Pretend” wasn’t specifically written for Elvis. However, when presented with the track, Presley recognized its potential. His interpretation transforms the song, imbuing it with a depth and sincerity that transcends the original composition.
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Critically, “Just Pretend” has received mixed reviews. Some have found it slow and lacking the dynamism of Elvis’s earlier work. However, for others, the song represents a powerful testament to his artistic growth. It’s a poignant ballad that allows Presley to showcase the full range of his vocal prowess, moving seamlessly from smooth whispers to impassioned pleas.
The lyrics themselves are open to interpretation. On the surface, they depict a relationship in turmoil, a couple desperately clinging to the remnants of their love. The narrator pleads with his partner, urging her to “just pretend” everything is alright, a plea tinged with both hope and resignation.
However, there’s a deeper layer to the song. “Just Pretend” can be seen as a reflection on Presley’s own career trajectory. As musical tastes evolved, the King found himself yearning for a simpler time, a time when his music ruled the charts and his every move sent fans into a frenzy.
Ultimately, “Just Pretend” is a song that rewards close listening. It’s a captivating glimpse into a pivotal moment in Elvis Presley’s career, a time when the rock and roll icon was grappling with change and forging a new path. Whether you hear it as a poignant love song or a metaphor for artistic evolution, “Just Pretend” remains a compelling addition to the King’s vast and ever-evolving musical legacy.
Just Pretend”
(from “That’s The Way It Is” soundtrack)
And whispering things soft and low
And think of me, how it’s gonna be,
Just pretend I didn’t go
If you need me, you know what to do
I knew it then, I’d be back again
Just pretend I’m right there with youAnd I’ll come flying to you, again
Oh, I will hold you and love you again
But until then, we’ll just pretendOh, it’s funny but I can’t recall the thingsWe said or why you’re crying
But now I know it was wrong to go
I belong here by your side